Fiction: “Our product is just like Cole’s but cheaper”
Fact: Some companies claim they do the same thing as Cole’s for less. We’re flattered by the knock-offs, obviously they know a good thing when they see it. But while all those other companies try to copy our look, they don’t copy our quality. So what if a product looks the same as Cole’s, if it doesn’t perform the same? What happens when you take it home and don’t get the birds you’re looking for?
Bottom line, other companies can claim they’re just like Cole’s but cheaper, and they would be half right – they sell cheap imitations made of low quality ingredients to reduce the price for a quick sale. No matter how they sell it, their products will not perform as well as Cole’s – after all, “cheaper” doesn’t mean “better” – it just means cheap.