Founders Richard and Nancy Cole surrounded by family
Cole's Wild Bird Products Company is a true "mom and pop" success story. Back in the early 1980's, Richard and Nancy Cole started feeding experiments in their backyard because the "birdseed in a bucket" they bought at the grocery store wasn't attracting the beautiful songbirds they wanted to see. They devoted hours upon hours researching the dietary needs of their feathered friends to find just the right combination of ingredients that would bring the most birds to their bird feeders. Neighbors started noticing the increased bird activity in the Cole's yard and came knocking for the secret. Soon the first dreams of an entrepreneurial business were born.
They would mix and bag their own seed in the garage at night after work and deliver it to neighbors and local stores on the weekends. A few years later Richard's daughter, Elaine, joined the family enterprise.
Eventually, demand became so great they all quit their "day jobs" and devoted themselves full time to the birding and nature business.
Now a little over 30 years later, the Coles are known throughout the birding community as leading experts and trailblazers in feeding and attracting wild birds.