Have you ever thought about the benefits of feeding wild birds? Most of us who feed them already know that there’s just a simple and relaxing joy to watching the birds come to the feeders and interact. You learn a little about nature and the nature of your feathered friends.

Richard Cole, the founder of Cole’s Wild Bird Products, discovered his love for feeding wild birds decades ago. In this video, he talks about what he loves about it and what others get from it.